Cyera Acquires Trail to Revolutionize Data Loss Prevention in the Era of AI

Tamar Bar-Ilan

Last updated:

Oct 17, 2024

Cyera Acquires Trail to Revolutionize Data Loss Prevention in the Era of AI

Today marks a major milestone in our data security journey. In just three years since our inception, we are expanding our platform portfolio to include next-generation Data Loss Prevention with the acquisition of Trail (now Cyera DLP).

Led by the terrific trio of Trail Co-founders Zohar Vittenberg, Nadav Zingerman and Roei Mutay, graduates of the elite Talpiot program in Israel, Trail's team brings unmatched expertise in security, and cutting-edge data loss prevention capabilities, and together, we will transform data security.

AI has changed everything. The uncontrolled data sprawl, expanding attack surfaces, and mounting security and privacy threats have fueled a data protection crisis. In fact, 60% of organizations lack confidence in their ability to detect and respond to data exposures. This is compelling security teams to evolve - or completely rethink - their data security strategies in the era of AI, and begin to use AI to help secure their data.

At Cyera, our mission is to empower security teams to drive innovation, securely. We do this by supplying them with critical context and control over their most vital resource, data. Our unique approach is fundamentally different from most data security vendors in the market. Instead of relying on static pattern matching, Cyera’s advanced data classification engine - powered by AI - comprehends context, intent, and nuance so security teams can truly understand their data. The magic lies in our ability to auto-learn and adapt to your organization’s unique data. The LLM is even trained on vertical specific data like Healthcare data, Retail, Manufacturing, and Financial services to capture data nuances across industries. This shift from a rule-based approach to an intelligence-based approach marks a significant advancement in data security.

The Failed Promise of Legacy DLPs

DLP has often been synonymous with data security. Over the past two decades, many organizations have adopted DLP, only to discover a harsh reality: without a solid data foundation, these tools often disrupt business activities, require substantial human intervention, and generate excessive false positives. Here's why traditional DLPs fall short of fulfilling their promise of stopping data exfiltration:

Partial visibility of data: They can uncover known data, typically on-premises datastores, but cannot uncover ‘unknown unknowns’ (i.e. shadow data in the cloud).
Noisy, inaccurate alerts: They over-rely on outdated methods such as regular expressions to classify data, which tends to generate many false positives and requires extensive tuning.
Fragmented controls and policies: They operate in data silos and lack a common language to enforce data protection policies consistently.

The urgency of these gaps cannot be overstated, and they cannot be addressed with legacy DLPs. Security teams require a unified data security platform approach that combines AI-powered data classification and data loss prevention capabilities. This approach provides the real-time visibility and control needed to secure sensitive data effectively.

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A New Era of Data Security - DSPM and DLP, United

At Cyera, we're revolutionizing data security with a unified platform that gives customers confidence in knowing their data and keeping it secure. Our AI-powered solution combines the industry’s most accurate data classification with the most intelligent data loss prevention on the market. This powerful integration enables organizations to discover, monitor, and protect critical data in motion, effectively preventing exfiltration and exposure.

The cornerstone of our approach is Cyera's Data Security Posture Management (DSPM). It leverages AI and ML to achieve fully autonomous data classification with over 95% accuracy, dramatically reducing the need for human intervention. Building on this foundation, Trail's DLP technology takes data security to the next level - by allowing us to now secure data in motion. It intelligently consumes the data classifications from Cyera DSPM and leverages AI to analyze and prioritize alerts. This prioritization is based on crucial factors such as user risk levels, destination risks, and recency of activities. As a result, security teams can focus their efforts where they matter most. By highlighting the incidents that pose the greatest risks to the business, they can take immediate preventative action, including blocking suspicious activities, deleting exposed data, or quarantining sensitive files.

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“Joining Cyera marks an exciting new chapter for Trail,” said Zohar Vittenberg, CEO & Co-Founder of Trail. “We’ve always aimed to push the limits of data loss prevention with AI. In Cyera, we’ve found a partner that shares our vision. Together, by combining our DLP with their leading DSPM platform, we’re delivering a solution that both identifies and protects against data risks in real-time, setting a new standard for data security in an AI-driven world.”

Here are some of the top DLP use cases we will now support for our customers:

Protecting Intellectual property - Detect and block unauthorized sharing of intellectual property - such as product designs, source code, an trade secrets
Thwarting Malicious Insiders - Stop insider data theft through real-time monitoring that uses behavioral analysis to control data transfers to unauthorized destinations
Reduce Risks Posed by Negligent Insiders - Prevent risky behavior from careless employees who unknowingly place sensitive data at risk
Data Privacy and Compliance - Discover and protect personal data using predefined detection rules, and AI-powered recommendations to ensure compliance with global data privacy laws and regulations
Human and Non-human Third-Party Data Control - Control what data is exfiltrated to third-party users, SaaS applications, and AI tools by gaining visibility into data flows

With the acquisition of Trail, we're taking a generational leap forward. Our unified data security platform now seamlessly integrates DSPM and DLP capabilities, offering customers a comprehensive solution to confidently answer the crucial question: "How can I prevent data from falling into the wrong hands?"